Storytelling for Sales

Build stronger relationships and improve sales performance

Leaders at all levels need better ways to influence, build engagement, and inspire their people to take action. One of the most powerful ways to do this is through the strategic use of stories.

We know that stories are engaging – we tell them informally and people listen. They ‘get’ what we are saying and they remember it. Yet few leaders systematically harness the natural power of story in the workplace.

Our unique learning program develops your leaders’ story skills to do exactly that.

The Training Program

Our one or two-day Storytelling for Sales workshop is an intense program designed to help your sales team use stories strategically and powerfully. We show them how to use stories to build trust and rapport, establish credibility, and add value. We help them understand how to shape data into a compelling story. And we help them turn case studies into stories that stick.

This powerful program, developed by Anecdote International, has been successfully used by global organizations like Gartner, IBM, Mars, and Shell for years.

We believe that great salespeople are good storytellers and that storytelling is a skill that can be taught.

The Deliberate Practice Program

Effective learning doesn’t just happen in a one or two-day workshop – no matter how good it is.

Our Deliberate Practice Program is designed to take the skills and knowledge picked up in the Storytelling for Sales workshop and embed these in your day-to-day activities.

Each month for six months you receive a new learning module packed with energizing, practical and relevant exercises that help you put what you know into real-world practice.

We can also provide video and one-on-one coaching for your team.

Please Contact Us about running a Storytelling for Sales (SFS) program.

Some of the great clients we work with.

Let's Talk.

To find out how we can put stories to work for you, please click the button below to book a 15 minute discovery call